A quiet autumn afternoon in Milan.
Jo Malone London has presented its new fragrance, Wood Sage & Sea Salt, in the store on Via Manzoni 18.
For the occasion, the Store Manager Cristiano Prili and the Stylist Francesca Policastro welcomed the guests and customers with the classic style of the Londoner brand. Christian, the perfect host, managed during the event to simultaneously manage the guests and customers passing by.
He talked with us, providing explanations on the new fragrance while illustrating other products to ladies or curious young lpeople looking for a special gift.
The boutique was set up in line with the characteristics of the new product. As said me Christiano, in fact, Wood Sage & Sea Salt is a fragrance that wants to recall the English cliffs in autumn, with a marine hint combined with a scent of woods and wild shrubs.
For this reason, the window and the bench were decorated with woods and shrubs, decidedly "ad hoc "with the hype and the fragrance itself.
It 's always a pleasure to hear Christiano because he is mentally able to illustrate a fragrance, whose image is found regularly in the subsequent olfactory perception.
And it's what has happened to me also with Wood Sage & Sea Salt, which I found very pleasant; definitely a "must have", for use in alternation with fragrances fruity or spicy depending on your preference and season.
We should also mention the characteristic "Fragrance Combining," the great and innovative idea for Jo Malone London: produce natural fragrances that can be combined together to create a scent unique and customized according to the olfactory preferences of the customer.
I can personally testify to this "Combining" thanks to proposals made to me from Christiano and Francesca who, knowing that the I use fragrance Red Roses, they proposed a marriage really interesting and special.
As a souvenir of the event, the ladies received a bracelet designed and handmade by PLV Milan which was inspired by the naval ropes.
Again, the Jo Malone store in Milan on Via Manzoni has stood for style and sophistication, very very British!
Maria Rosa Sirotti