The Consortium MYPLANT & GARDEN, group of floriculturists, nursery gardeners and technical industries of the field, has organized the new exhibition that will be held on 25-26-27 February 2015 at the Milan trade fair Rho-Pero; a new Italian event that can be competitive in an international ambit.

With the support of EXPO 2015, Milan becomes the green heart of Italy by binding to one of the main themes at the Universal Exposition: the connection with nature and with the earth.

As told by the President of the Consortium, Giampietro D'adda, the aim was to revive the market and avoid to Italian buyers the unacceptable situation of having to visit foreign fairs to buy our local products.

Italy is one of the leading players in the international horticultural market and deserves to have an adequate fair.

 

 

The main areas of Myplant & Garden will make up a story of the whole chain through the exhibitors: nurseries, cut flowers, loam, seeds, greenhouses, nursery gardening services, equipment, machinery and building for the garden. The Fair will put in direct line the nursery gardening with the building industry specialized in construction, remodeling and improvement of green spaces. Following a trend started a long ago in Milan, garden architects will gather nurserymen and urbanists, in order to improve and upgrade the urban and metropolitan areas.

 

FLOWER TRENDS & DECO will be a special area dedicated to classic trends and new trends in the Italian floral decoration. An alternation of exhibitive and compositive spaces, demonstrative showcases, emotional installations and moments of confrontation between producers, wholesalers, opinion leaders and teachers of the main schools of Italian FLORAL ART. Performances inspired by the art of the Baroque period are planned: the references will be Caravaggio, Bernini, Borromini and Vivaldi.

Milan, the capital of FASHION and DESIGN: edited by l'École des Fleurs demonstrations, fashion shows and dances will take place, in order to give resonance to floral trends and to the latest decorative potential of the world 'flower fashion'.

 

Numerous events planned within the fair:

PHYTO BENEFIT conference: LAND, AIR, WATER PURIFIED FROM PLANTS, as purify the environment through the use of plants and through sustainable solutions that use natural resources, to protect the environment, the prevention of floods and landslides, the redevelopment and the reclamation of the territories.

Myplant & FoodTerra, food, quality, creativity, design, taste: Myplant houses two extraordinary showcooking by creating dishes ortho-floral, mixing flavors with unusual combinations.

Vegetables, herbs, spices and flowers are the essence of the  Starry Chef Felice Lo Basso, chef of the restaurant Unico Milano, the star Michelin highest in Europe. Special guest of Friday, February 27, will offer the public his creations after the meeting dedicated to the enhancement of the flower with the Italian style. An enhancement that can pass through the culinary arts.

 

An example of this combination was offered by the chef at the restaurant UNICO MILANO - Michelin star highest in Europe, on the twentieth floor of the Tower to the WJC door at the press conference of presentation of Myplant & Garden, held Monday, February 16th.

The Founding members were present:

 

Vivai D’Adda - Gianpietro D’Adda  (Presidente)

 

Floricoltura Pisapia – Antonio Pisapia 

 

Florpagano - Alessandro Pagano 

 

Florsistemi – Davide Lucente 

 

Nicoli - Nicola Destro  

 

Organizzazione Orlandelli - Marco Orlandelli 

 

Vigo Gerolamo - Francesca Vigo 

 

They explained to the participants throughout the "history" of MyPlant and what you hope for the future.

A very nice event, both for the location for the sympathy of the participants.

Then the proposal is truly innovative: I'll visit MyPlant surely and I am sure that I will find many interesting ideas.

 

Maria Rosa Sirotti