Jo Malone is an ' undisputed" icon of British style and luxury.

We had the pleasure of meeting Cristiano, the store manager of Milan, Via Manzoni 18.

As we enter he greeted us with kindness but especially with a great cheer and " joie de vivre " that in the end  are infected us !

He made us sit at the table of the " tasting fragrances " and massages.

Throughout the course, provided me with explanations, tips and personal anecdotes, revealing a knowledge and an exceptional sensitivity.

Christian can understand what is the fragrance that can enhance the personality of each one: and this is precisely the sense of the smell massage.

During this "ritual", you choose one or more fragrances, mix obviously suggested by Cristiano, and your arms are massaged first with a foam cleanser, then with oils and creams.

You can also decide otherwise perfuming the right and the left.

The secret of Jo Malone, is to offer a personalized fragrance, as it may be the result of a skilful mix of individual fragrances.

It is also a perfume " for themselves " and not for the others: the scent envelops the person and the accompanying, without being dominant and wrap the other people around us.

At the end of the nice break, I could not leave the store without a purchase: a fantastic cream flavored with red roses and violets.

Jo Malone has established itself in Wedding, with the proposal of elegant wedding favors which can be combined with the table equipment.

They can be given away to guests scented candles in miniature, conredate from a box of exclusive matches.

And everything is packed in the packaging typical of the brand.

One example is the picture on the right, taken during the " Wedding Party " at ' Grand Hotel et de Milan , where Jo Malone was also the protagonist of the display, with its scented candles.

 

Maria Rosa Sirotti