This year, to celebrate Valentine's Day, the day of lovers, Jo Malone London presented to its customers a special event.

The young artist Bianca Beltramello spent the day in the Jo Malone London boutique on Via Manzoni 18 in Milan.

Following the theme of love, celebrated with the inevitable roses, Bianca decorated the iconic boxes in different styles, from classic romantic to a one, more modern and geometric.

Customers were able to choose the type of decoration to wrap their gift, with the ability to add custom phrases, as the artist performed the work at the time, following the signs and preferences of the individual customer.

Maria Rosa Sirotti